Hospitals and other healthcare providers are increasingly using video to improve the quality, reach, and cost of internal communications; enhance care team collaboration and knowledge sharing; streamline training and education; and transform communications between caregivers and patients. Following are some of the primary uses of video in the healthcare industry today.
Internal communication and knowledge sharing
Many departments within healthcare facilities tend to disseminate communications in isolation, which increases the chances of misinterpretation and minimizes productivity. Hospitals have started to strengthen the reach and effectiveness of their internal communication and knowledge-sharing activities through YouTube-like video portals.
Similarly, in the highly regulated healthcare industry, timely dissemination and enforcement of new policies and compliance changes is critical. Live and on-demand videos are making this type of communication not only more cost efficient, but also more accessible by staff located offsite and in remote areas. Video analytics help administrative staff track user viewing and information acknowledgment.
Staff training and continuing education
Doctors, nurses, and other hospital staff need continuous training and certifications to stay on top of the fast-moving healthcare industry. Video-based webcast and webinar training dramatically reduces the travel costs associated with training, extends the reach of training exponentially, supports a wide variety of learning styles, and gives staff easy access to required, self-paced learning. Again, video analytics track user viewing, and webcasting platforms provide the ability to administer and accredit users for continuing education and other mandatory training.
Some surgeries are required to be broadcast live to reach a wider number of staff and students engaged with learning in real time. The live broadcasts are also recorded and archived for on-demand viewing. Recorded procedures provide surgical teams with training and self-improvement opportunities while enhancing the quality of treatment through accountability.
Aftercare patient wellness
For patients and their families with access to an external video portal, care teams can disseminate aftercare instructions and administer aftercare services remotely. Opting to view the on-demand videos relieves patients of having to travel to the hospital, and helps healthcare facilities better optimize their resources.
Doctors and nurses are using streaming video to conduct interactive webinars to discuss and answer questions from hundreds or thousands of patients about specific diseases and treatment. This forum not only gives viewers the opportunity to address caregivers in real time, but also gives patients with limited mobility the chance to connect with caregivers and participate as well.
These are only a handful of the ways video is helping healthcare institutions improve the quality and efficiency of staff training and patient care and services. To date, we’ve seen only the tip of the iceberg when it comes to the transformational and innovative uses of video in the healthcare industry.
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