Planning a Webinar? Tips to Get You Prepped for Success

Posted by Chris Fasano on Sep 14, 2017 12:45:00 PM

Producing a webinar doesn’t have to be daunting. Like any event, a successful webinar lies in successful planning. Let’s walk through the major steps that go into creating a winning webinar.

Get your ducks in a row.

This is when you define your goals, develop the webinar topic, and form your support team (on- and off-camera assistants, promoter, organizer, producer, desired speakers). And remember, a webinar isn’t a sales pitch or presentation. It’s an educational tool designed to help your target audience solve a problem, overcome a challenge, or learn something they wouldn’t otherwise know.  

Gather the troops and get buy-in.

Ensure the topic is solid and has key stakeholder approval. Recruit the speakers and get their buy-in and commitment. Set an agenda for the event. Ensure everyone is aware of the webinar milestones.

Select a webinar tool.

Here’s where your decision to try self-service webcasting really pays off in terms of time, ease of implementation, and analytics. Settle on the engagement features you’ll be using, such as Q&A, polls, and surveys.

Nail down your messaging.

Write a winning title, bullet the webinar benefits, create a presentation abstract. Remember to focus your webinar summary and abstract on what’s in it for the viewers. Identify audience pain points your webinar will address, a problem or challenge you’re going to help them overcome.

Decide what supporting materials you’ll include with your webinar (downloads, links, and other resource materials). Speakers, too, should be honing their presentations.

Create your marketing deliverables.

Draft the promotional, confirmation, and thank you emails. Build that awesome landing page, registration form, and confirmation/thank you page.

Use your webcasting platform to set up your landing page and reminder emails that will be sent throughout the weeks before the event.

Promote your webinar.

Starting at least three weeks out, start your promotional activities. Email your prospect list. Publicize and discuss on social media. Advertise on your website. Share registration results with stakeholders along the way.

Have a dry run.

Vet the impact of your story. Ensure that the script and slides are in sync and in the proper order. Check speaker pacing and overall timing. Make sure everyone knows about the webinar features and how they’ll be used.

Lastly, enjoy your webinar!

Afterward, publish the on-demand version of the event, send all follow-up emails, gather the webinar analytics, and enjoy scoring your bona fide leads.

Read More

Topics: TalkPoint, webinar

Fortune 500 Company Chooses Live Webcast for CEO’s Global Address to Employees

Posted by Joseph de Leon on Feb 2, 2017 10:45:46 AM

When the CEO of a Fortune 500 manufacturer wanted to open the annual All-Hands with a live broadcast message to all employees at all global locations, the company turned to TalkPoint.

For previous All-Hands, executives and management met at the company’s Midwest headquarters and used telephone conferencing to reach employees dispersed on three continents. This was a time-consuming, expensive arrangement that negatively impacted travel budgets and management productivity.

Read More

Topics: SaaS, meeting, webinar, broadcast

Corporate Videos Make a Human Connection with Customers and Prospects

Posted by Joseph de Leon on Jan 30, 2017 1:29:04 PM

One need only think about the explosive popularity of YouTube to realize the tremendous impact video is having on consumers. Its impact is equally as great at home and at work, which accounts for the rising number of corporate videos.

A corporate video gives businesses the opportunity to make a human connection with customers and potential customers while greatly extending the company’s online reach. Many businesses are planting corporate videos on their homepages or key landing pages to help people learn about their company, brand, or products.

Read More

Topics: webcasting, Video, webinar, engagement

Video Webcasts are Effective for New Business Process Training

Posted by Joseph de Leon on Jan 17, 2017 11:24:17 AM

From booking and expensing travel to requesting time off to signing emails, every company has its own way of doing things. And many business processes and procedures will eventually be replaced with new and improved, perhaps automated, versions.

Whatever the case, all new hires and existing employees must be trained on the right steps to take to ensure business processes and procedures are executed correctly and efficiently.

Read More

Topics: webinar, training, video tools, on-demand

How to Make an Engaging Presentation

Posted by Joseph de Leon on Nov 3, 2016 10:58:18 AM

One of the many challenges we have as presenters or hosts of webinar meetings and presentations is keeping the audience engaged.

It’s easy to create content and invite attendees to your presentation, but keeping them attentive is an art that’s sometimes difficult to master. Distractions are bound to happen, but with some easy tips below you can easily become the best presenter in town.

Read More

Topics: presentations, webinar, meetings

How to Choose a Webcasting Provider

Posted by Joseph de Leon on Nov 1, 2016 11:35:56 AM

Comparing webcast providers can be a difficult task, there are a plethora of providers on the market and they all have similar feature-sets. Your organization is unique and choosing the right business collaboration tool is paramount to your communication goals.

Today we’ll go over some tips on how to choose the best webcasting provider for your company’s needs.

Read More

Topics: online, webcasting, SaaS, meeting, webinar

The Growing Popularity of Online Collaboration

Posted by Joseph de Leon on Sep 13, 2016 11:26:44 AM

Enterprise Businesses use Webcasting for Collaboration

According to a poll conducted at the start of the year, employees expect the biggest change in 2016 are companies adopting new communication tools, specifically for video and web conferencing.

Long ago, in a galaxy not so far away enterprise organizations viewed business collaboration tools like webcasting as a fad. Today, online collaboration has grown in utilization surpassing communication staples like audio-only meetings and even email.

Why are business collaboration tools growing in popularity?

Read More

Topics: webcasting, online communication, SaaS, webinar

Companies use Webcasts and Podcasts for IR Presentations

Posted by Joseph de Leon on Sep 6, 2016 12:42:34 PM

Most companies release their earnings calls as an MP3 file that can be easily downloaded and listened to, some companies like GE and IBM for instance upload similar calls as a ready-to-listen podcast that you can easily find on iTunes.

Podcasts or downloadable MP3 files are a great way to quickly and easily distribute your information. It gives potential investors updates on a company's strategy or news on upcoming products or innovations.

Read More

Topics: Webcast, news, investor relations, webinar

Webcasts & Webinars: What's the Difference?

Posted by Joseph de Leon on Aug 31, 2016 1:21:48 PM

The terms webcast and webinar are often confused, and sometimes they are used interchangeably. While both similar in purpose, there are subtle features that distinguish the two.

Today we'll briefly define what a webcast and a webinar are, so that you can be sure your next online presentation is a hit!

Read More

Topics: Webcast, interactive presentation, online, web presentation, webinar

Why TalkPoint?

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all

Follow Me