How do users on mobile devices experience your content? If you create webcasts or webinars, host videos, or both, you need to know the answer. More and more employees, customers, and external constituents are accessing online events from their mobile gear. Enabling user-friendly functionality and a positive viewing experience is important for both worker productivity and customer satisfaction.
In a nod to their effectiveness as a corporate communications vehicle, webcasts are increasingly being incorporated into training, recruiting, sales, and other business processes. Webcasts are also among the most effective content marketing vehicles, as validated by industry surveys. Very few marketing efforts rival the reach, engagement, and built-in analytics that webcasting can provide.
Above all else, webcasts are a channel for delivering content. According to the Content Marketing Institute, webcasts can build trust among prospective buyers faster than any other medium. Their ability to engage prospective customers through interactivity make well-targeted webcasts an effective tool to help move prospects through the four stages of the customer buying cycle: awareness, consideration, evaluation, and purchase.