The Environmentally Responsible Side of Webcasting

Posted by Chris Fasano on Aug 31, 2017 12:02:00 PM

In today’s increasingly global workforce, many companies rely on streaming technology such as webcasting to communicate with employees, partners, and other stakeholders cost efficiently while reducing their corporate travel budget. Indeed, webcasting is an effective, fiscally responsible communications choice.

A lesser-discussed benefit of webcasting is its positive impact on the environment – specifically, its ability to help companies reduce their carbon footprint.

It’s well known that emissions from cars, planes, and other transportation vehicles contain carbon dioxide and substances that harm the environment, and scientists have shown the direct effect such emissions have on global warming. Reducing business travel goes a long way toward decreasing a company’s carbon footprint.

Live webcasting is an ideal alternative to the meetings, conferences, and events that enterprises traditionally have conducted face to face, such as annual sales meetings, company all-hands, town halls, investor days, and product launches, among many others.

Video webcasting delivers a rich user experience that people can access in real time from anywhere. Additionally, webcasting has the potential to raise attendance at an event and, in doing so, expand the reach of corporate messaging.

Another environmentally friendly benefit of webcasting is that it minimizes the production and waste of paper and other presentation materials. A webcast makes the presentation and related content available for download. Attendees generally print the materials only as needed.

Webcasting also helps companies conserve energy, decreasing or eliminating the electricity, gas, and other energy resources that would’ve been required for a large, in-person event.

Protecting the environment and promoting sustainable business practices have become core initiatives for companies all over the world. Through reducing their carbon footprint, decreasing energy consumption, and minimizing waste production, more and more enterprises are embedding “green” initiatives into their operations and transparently doing their part to further social responsibility.

Read More

Topics: webcasting, TalkPoint, Go Green, Environmental

Publishers Reap the Rewards of Webcasting

Posted by Chris Fasano on Aug 14, 2017 12:02:00 PM

In today’s digital world, the publishing industry is pushed for readership, advertising dollars, and new sources of revenue. Some of the largest publishing houses in the world use webcasting to generate additional revenue streams.

Read More

Topics: webcasting, TalkPoint, Publishing

The #futureofvideoinbusiness: Insights in current and future trends from @wainhouse360 sponsored by #TalkPoint and @TalkPointTeam #webinar

Posted by Chris Fasano on Aug 11, 2017 12:01:00 PM

Read More

Topics: webcasting, TalkPoint, Wainhouse

When Self-Service Webcasting Won’t Do

Posted by Daniel Roche on Mar 9, 2017 12:30:00 PM

A do-it-yourself webcasting solution offers businesses intuitive, easy-to-use tools to create professional-level, high-quality events using their existing technological infrastructure. Little to no technical assistance is required. However, there are still high-stakes, extra large-scale, and other live event scenarios where a managed webcast fits the bill.

In a managed webcast, everything you need before and after the event is done for you. Services, often ranging from basic assistance to premium consulting, cover everything from content planning, logistics, filming, broadcasting, and more.

End-to-End Expertise

An experienced production management team can handle every element of your webcast, including setup, presenter training, player design, and on-site video capture. You can even get assistance with obtaining makeup artists and securing voiceover or on-air talent.

Basic webcast services may include:
  1. Dedicated production management
  2.  Custom-designed event player and registration pages
  3.  Personalized event assistance for features such as Q&A, polls, slides, social media integration, and registration
  4.  Email invitation, reminder, and confirmation distribution
  5.  Presenter training
  6.  Webcast security setup
Premium consulting services may include:
  1.  Event dry run
  2.  Technical support via email or phone
  3.  Speaker training
  4.  On-site AV and technical support for your event
  5.  Post-event editing
When you’re mired in the complexity and stress that a high-stakes or high-profile webcast can arouse, you may want to turn to a managed webcast provider. Replace stress with the measure of comfort in having your webcast handled by professionals from start to finish.
Read More

Topics: webcasting, production management, webcast services

Capture Leads and Engage your Audience with Webcast Interactivity

Posted by Joseph de Leon on Feb 3, 2017 11:30:10 AM

Webcasts provide integrated features you can use to capture leads, engage the audience, bolster your brand, and generate revenue at product launches and other live events.

Read More

Topics: webcasting, sales, lead generation

Corporate Videos Make a Human Connection with Customers and Prospects

Posted by Joseph de Leon on Jan 30, 2017 1:29:04 PM

One need only think about the explosive popularity of YouTube to realize the tremendous impact video is having on consumers. Its impact is equally as great at home and at work, which accounts for the rising number of corporate videos.

A corporate video gives businesses the opportunity to make a human connection with customers and potential customers while greatly extending the company’s online reach. Many businesses are planting corporate videos on their homepages or key landing pages to help people learn about their company, brand, or products.

Read More

Topics: webcasting, Video, webinar, engagement

The Unbeatable Benefits of Using Video for Training

Posted by Joseph de Leon on Jan 25, 2017 11:44:49 AM

From on boarding new hires to grooming management for future executive positions, your human resources department shoulders a lot of responsibility for ensuring that employees are trained.

Throughout the organization, human resources staff are increasingly relying on video to help get the job done.

Read More

Topics: webcasting, ROI, human resources, training

Human Resources: Improve Internal Communications Regarding Benefits

Posted by Joseph de Leon on Jan 24, 2017 12:09:02 PM


Getting employees to become more engaged in benefits education is a high hurdle for most human resources departments. Studies show that less than 20 percent of employees in U.S. companies feel they completely understand annual healthcare costs and deductibles.

That’s why enterprises are increasingly using interactive multimedia video webcasting to improve employee engagement and decision-making. 

Read More

Topics: webcasting, corporate communications, human resources, benefits

Inform and Energize your Sales Organization with a Live Webcast

Posted by Joseph de Leon on Jan 23, 2017 12:27:22 PM

When it comes to educating and energizing your salesforce, there is no event more pivotal than the annual sales kickoff. This is your opportunity to hold the undivided attention of all your representatives, and ensure that they are up to speed with information about new products, services, company goals, and resources to help them conquer their sales quotas in the coming year.

There is a lot of information for management to communicate and the sales team to absorb.

Read More

Topics: webcasting, engagement, sales, corp com, kick-off meetings

Video Provides the Centerpiece of Online Training Toolkits

Posted by Joseph de Leon on Jan 18, 2017 11:27:09 AM

Learning may start on a new hire’s first day, but it never stops. Management training, sales training, product training . . . This is only some of the important learning within an organization that requires ongoing attention, care, and feeding.

A popular training resource, online toolkits aggregate in a single location all the collateral, learning aids, links to external sites, and any other information the targeted audience needs to build knowledge or acquire specialized skills. A visual medium such as video is the ideal centerpiece of a training toolkit.

Read More

Topics: webcasting, education, training, corporate education

Why TalkPoint?

Subscribe to Email Updates

Recent Posts

Posts by Topic

see all

Follow Me