ive audio webcasting is a cost-effective alternative to web conferencing, especially if you’re communicating information to a large audience in disparate locations and expecting a high degree of participation.
Webcasts are often perceived as a one-way broadcast, where audience members passively look at their screens as the host does something or talks about something. However, with advances in webcasting technology and trends, your next webcast can be a lot more interactive and engaging for your audience.
Below are tips to follow if you’d like to have a more interactive webcast.
Webcasts are a great way to interact with an audience in real time on a regular basis. Businesses use webcasting for a variety of topics and purposes, such as distributing internal communications, staying connected to remote employees, hosting training sessions, demonstrating products, and so much more.
The analytics provided by today’s webcasting platforms make it easy to evaluate the performance of your online events through key metrics such as attendance rate, participant behavior during the webcast, and conversions. Monitoring such data over time not only gives you the opportunity to continually improve your online communications, but also to measure their impact against your marketing investment.
Your webinar registration landing page is the best billboard you have to promote your topic, entice viewers, and gather qualified leads in the process. Following are some best practices that will help increase the effectiveness of your webinar landing page.
The importance of video marketing continues to swell. In a 2017 survey of 4,500 marketing and sales professionals conducted by HubSpot, participants were asked what content distribution channels they plan to add to their marketing in the next year. YouTube (48 percent of respondents) and Facebook video (39 percent) topped the list.
Government bodies are obliged to keep their constituents informed. They also usually operate with constrained budgets. Webcasting provides a cost-effective way for government organizations and individuals to both communicate and engage with the public.
Consumers’ purchasing habits – their buying journey – have changed significantly in the last decade or so. And video plays a huge role in the shift. Consider these statistics:
You put a lot of time and effort into creating an awesome webcast or webinar. Now you have to promote it. Following are some of the top online promotional opportunities.
From YouTube to video communications at work and home, streaming video has permeated our lives. Video is increasingly becoming one of the top, if not the preferred, communications mode for businesses of all stripes.
In a survey conducted by Wainhouse Research, about three-fourths (74 percent) of corporate executive respondents said they have watched a live online video event for a business purpose, with 33 percent of all survey participants reporting daily viewership of live online business video. Among those executives using live online business video daily, 60 percent described it as a “very effective” venue for communicating work-related information.
Wainhouse Research went on to explore one of the avenues that organizations are using to put online video to work more effectively: streaming video webcast platforms that feature presenters from multiple locations simultaneously. These multi-location webcasts pull in video feeds from more than one site, transforming the traditional “one-to-many” webcast into a “some-to-many” event.
According to the Wainhouse report, multi-location webcasts provide several advantages for corporate communicators and viewers. The benefits include:
Mitigating video fatigue: No matter how dynamic the presenter, viewers tend to drift after listening to a single speaker for an extended period of time. In a webcast featuring multiple presenters from varied locations, the speakers can rotate every few minutes, an approach that introduces variety to the on-screen look and feel of an event. Such on-screen engagement can encourage viewers to continue watching a webcast for a longer time than might otherwise be the case with a single-feed webcast.
Creating new corporate stars and promoting corporate culture: By showcasing a broader array of executives at different remote sites on in-house webcasts, organizations shine a spotlight on workers who might not have a high profile with employees otherwise. After watching a colleague on a company-wide webcast, more employees are able to put a face with a name when interacting with those executives based in remote work locations.
Spreading the presenter load: While viewers can benefit from a rotating line-up of speakers, presenters themselves stand to gain from webcasts featuring contributors from various locations. Substantial preparation is necessary for presenters expected to speak for a half-hour or more on a single webcast. Spreading the load between three presenters, for example, significantly reduces a speaker’s pre-event commitment to a webcast and is likely to make them more amenable to participating in webcast presentations more frequently.
Integrating varied content creation venues: Business users have demonstrated a propensity to produce webcasts using a range of video capture environments. Exactly half of the organizations surveyed that use video webcasting said the majority of their webcasts originate from conference rooms. Another 21 percent reported that the bulk of their video webcasts originate from desktop webcams, and 20 percent cited theaters and broadcast studios as their primary venue for content creation. Multi-location streaming platforms offer a venue where video from any of these environments can be brought together in a single user interface that can be distributed to viewers at scale.
Additionally, advances in self-service webcasting platforms now make it possible for business users to handle multi-location webcasts themselves, with little to no external technical assistance.
For more about the merits of multi-location webcasting and key findings from the survey, download the [Wainhouse report](https://lp.talkpoint.com/talkpoint-presents-the-innovation-and-webcast-creation-whitepaper).