Human Resources Considerations to Ensure Your Video Content is Appropriate

Posted by Daniel Roche on Mar 23, 2017 12:02:00 PM

There are important considerations for HR teams when they are creating or reviewing video content for internal and external consumption. Often there is so much emphasis put on the significance and creativity of the message that other implications are overlooked. Be sure to adhere to company policies. It could save you a headache or two later.

It's very popular now to have videos on your website talking about how great your company is to work for. This is a wonderful tool to help sell candidates on the idea of coming to work for your organization. There are some great examples out there of “employment commercials.”  However, like any other communication with candidates, you should ensure nothing can be construed as a promise of employment. The video should make no promises at all. Remember that you are responsible for that content just as you are for any other candidate contact.

Specifically, when you are producing (or reviewing) content for videos about employment, you need to be ticked and tied regarding different departmental “perks.” If employees are giving their own testimonials about their experiences at the company, it can be different from how certain policies are written. For example, a person in accounting may talk about how great it is to have a flex-time schedule, but that schedule is not available to employees in the warehouse or sales department. Therefore, that information shouldn’t be front and center in any distribution that hits the candidates for sales and warehouse positions.

Keep your harassment-free workplace policy in mind as you review the content as well. Is there video from the company picnic (which is a great sponsored event) where employees have their arms around one another? Not appropriate for wide distribution due to your policy regarding unwanted physical contact. And make sure you review all the t-shirts in that same video. Some very funny shirts are political or sexually suggestive in nature and have no place on a company-distributed video. Also, the dress code for a picnic is often different from what it is for the office. Ensure that every video reveals nothing more than camaraderie.

Don’t oversell any positions represented. For example, if you are touting your sabbatical program, make sure that you are also clear about the specifics (only after five years does an employee become eligible, and not all employees receive this benefit). And if your sales employees work every evening and weekend, make sure that is mentioned along with the tremendous earning potential. This will save your recruiting team some grief (and time).

In other words, when putting a video out, whether for internal or external consumption, be sure to take it as seriously as any other communication your team might put out. Ensure that it shows the company and its employees in the best light while being responsible to anyone who may consume it. While some of you are probably thinking that this may make your videos less fun, rest assured – it will make your work life less stressful.

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Topics: HR, video marketing, video content

The Advantages of Video Content on Social Networking Sites

Posted by Daniel Roche on Mar 21, 2017 12:18:00 PM

No matter what demographic you are trying to lure to your brand, video on social media is your best bet. Have you seen your grandmother’s Facebook feed lately? Aside from all the wacky memes that she and her friends think are hysterical (or poignant), there are plenty of videos that she doesn’t even realize are commercials. And how about your 14-year-old niece? Do you even recognize all of the social media sites that she visits every day? Probably not, but one of them is YouTube. And on YouTube, 97% of the content is video.

You already know that many (if not all) of your customers are on some form of social media. Your organization probably already has a presence on social media: a Facebook page, a Twitter account, and maybe industry specific channels of some kind. No matter the platform, you’ve probably already seen a lot of video content. That is why whether you work for a Fortune 500 company or a small family-owned business, you need to consider this powerful tool for marketing. Here are three reasons why:

1. Professional Credibility: Video content allows your company to connect to consumers (not just to customers but also internally to employees) to show its breadth. Costumers are all over the world now. Video allows them to make a powerful connection to your brand and perhaps even to your employees. For example, when they see your brick-and-mortar corporate headquarters or your little office filled with hard-working employees, it can show that no matter its size, your organization is serious and capable. And if a consumer looks at your Facebook page, you want to appear like you’ve given it some thought. Video is a great tool for that.

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Topics: video marketing, video content, social

Is Video High in Your Content Marketing Strategy?

Posted by Daniel Roche on Feb 13, 2017 12:30:00 PM

Marketers know that educational content is one of the most effective ways to engage with target customers and start building relationships with prospects. Now, imagine multimedia, interactivity, and social networking on top of that educational content. The engagement potential skyrockets.

This is precisely why video webcasts and webinars are gaining prominence in corporate content marketing strategies.  

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Topics: video marketing, multimedia, educational content

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