As more and more technology-savvy Millennials move into management positions and Generation Z enters the workforce, big shifts in office dynamics and communications will continue throughout the next five or more years.
Video is the centerpiece of enterprise collaboration and convenient, efficient information sharing. No other medium can simultaneously:
Self-service, or do-it-yourself (DIY), webcasting software enables you to set up and host small or large webcasts and webinars by yourself, with little to no technology training or support from IT required.
According to WordStream, video attracts [two to three times](http://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics) as many monthly visitors compared to other types of content. Video content can also help increase organic traffic for a business by [over 150%](http://www.curata.com/blog/content-marketing-trends-2017/).
There’s an excellent reason why more and more companies are incorporating video into their recruitment process: It WORKS. Video is the most effective way to:
The importance of video marketing continues to swell. In a 2017 survey of 4,500 marketing and sales professionals conducted by HubSpot, participants were asked what content distribution channels they plan to add to their marketing in the next year. YouTube (48 percent of respondents) and Facebook video (39 percent) topped the list.
Consumers’ purchasing habits – their buying journey – have changed significantly in the last decade or so. And video plays a huge role in the shift. Consider these statistics:
From YouTube to video communications at work and home, streaming video has permeated our lives. Video is increasingly becoming one of the top, if not the preferred, communications mode for businesses of all stripes.
In a survey conducted by Wainhouse Research, about three-fourths (74 percent) of corporate executive respondents said they have watched a live online video event for a business purpose, with 33 percent of all survey participants reporting daily viewership of live online business video. Among those executives using live online business video daily, 60 percent described it as a “very effective” venue for communicating work-related information.
Wainhouse Research went on to explore one of the avenues that organizations are using to put online video to work more effectively: streaming video webcast platforms that feature presenters from multiple locations simultaneously. These multi-location webcasts pull in video feeds from more than one site, transforming the traditional “one-to-many” webcast into a “some-to-many” event.
According to the Wainhouse report, multi-location webcasts provide several advantages for corporate communicators and viewers. The benefits include:
Mitigating video fatigue: No matter how dynamic the presenter, viewers tend to drift after listening to a single speaker for an extended period of time. In a webcast featuring multiple presenters from varied locations, the speakers can rotate every few minutes, an approach that introduces variety to the on-screen look and feel of an event. Such on-screen engagement can encourage viewers to continue watching a webcast for a longer time than might otherwise be the case with a single-feed webcast.
Creating new corporate stars and promoting corporate culture: By showcasing a broader array of executives at different remote sites on in-house webcasts, organizations shine a spotlight on workers who might not have a high profile with employees otherwise. After watching a colleague on a company-wide webcast, more employees are able to put a face with a name when interacting with those executives based in remote work locations.
Spreading the presenter load: While viewers can benefit from a rotating line-up of speakers, presenters themselves stand to gain from webcasts featuring contributors from various locations. Substantial preparation is necessary for presenters expected to speak for a half-hour or more on a single webcast. Spreading the load between three presenters, for example, significantly reduces a speaker’s pre-event commitment to a webcast and is likely to make them more amenable to participating in webcast presentations more frequently.
Integrating varied content creation venues: Business users have demonstrated a propensity to produce webcasts using a range of video capture environments. Exactly half of the organizations surveyed that use video webcasting said the majority of their webcasts originate from conference rooms. Another 21 percent reported that the bulk of their video webcasts originate from desktop webcams, and 20 percent cited theaters and broadcast studios as their primary venue for content creation. Multi-location streaming platforms offer a venue where video from any of these environments can be brought together in a single user interface that can be distributed to viewers at scale.
Additionally, advances in self-service webcasting platforms now make it possible for business users to handle multi-location webcasts themselves, with little to no external technical assistance.
For more about the merits of multi-location webcasting and key findings from the survey, download the [Wainhouse report](https://lp.talkpoint.com/talkpoint-presents-the-innovation-and-webcast-creation-whitepaper).
Of course, you want your channel partners to be successful. You want them to know your product, solution, or service from top to bottom, not only to demonstrate their expertise, but to position your offering accurately to the right prospective customers. To help ensure their success, you must train your partners well.
Video webcasting is one of the most effective tools for equipping partners with the knowledge that will give them an edge.
Webcasting allows you to reach a large group of partners in geographically dispersed locations cost-efficiently, delivering consistent product information and brand messaging to a diverse audience. Your partners don’t need to incur travel and accommodation expenses, and you don’t need to send salespeople or account reps to partners’ locations to deliver the training.
Video webcasting also allows partners to consume the training when they have the time and can provide their greatest attention. With each webcast, you can include downloadable materials such as data sheets, solution briefs, white papers, and links to other helpful content. Additionally, webcasts feature interactivity tools, such as Q&A and polls, that promote partner engagement and increase learner comprehension.
Certification Testing? No Problem.
Different partners have different training needs. Some may need to be re-certified periodically, or they may be on track to achieve a new or higher-level certification. Some may be looking to sharpen their solution sales skills. Webcasting enables you to provide training that meets the needs of different partners.
Webcasting software makes it easy to integrate testing and certification content into your training webcast. The software also combines easily with learning management systems (LMSs). At the end of a webcast, partners can be taken directly into a testing interface.
What’s more, you can customize your test questions as multiple choice, true or false, or open ended. Advanced scoring options allow you to weight questions according to how they should count toward the final score and certification.
Partners may retake the test until they pass or start the webcast from the beginning, if needed, for additional review. Upon passing the test, the webcasting software produces a personalized certificate branded with your company’s logo and colors. Testing and learner performance data continues to accumulate whether the webcast is live or made available on-demand.
Except for in-person training, video webcasting is the most engaging and personal format for training you can deliver. Give your channel partners an edge and help them sell more of your product, solution, or service confidently and skillfully.
Every enterprise needs a crisis communications plan. Whether it’s a round of layoffs, an acquisition or merger, cyberattack, natural disaster, or any other critical corporate or public event, getting relevant information to employees quickly and efficiently is paramount.