The Advantages of Video Content on Social Networking Sites

Posted by Daniel Roche on Mar 21, 2017 12:18:00 PM

No matter what demographic you are trying to lure to your brand, video on social media is your best bet. Have you seen your grandmother’s Facebook feed lately? Aside from all the wacky memes that she and her friends think are hysterical (or poignant), there are plenty of videos that she doesn’t even realize are commercials. And how about your 14-year-old niece? Do you even recognize all of the social media sites that she visits every day? Probably not, but one of them is YouTube. And on YouTube, 97% of the content is video.

You already know that many (if not all) of your customers are on some form of social media. Your organization probably already has a presence on social media: a Facebook page, a Twitter account, and maybe industry specific channels of some kind. No matter the platform, you’ve probably already seen a lot of video content. That is why whether you work for a Fortune 500 company or a small family-owned business, you need to consider this powerful tool for marketing. Here are three reasons why:

1. Professional Credibility: Video content allows your company to connect to consumers (not just to customers but also internally to employees) to show its breadth. Costumers are all over the world now. Video allows them to make a powerful connection to your brand and perhaps even to your employees. For example, when they see your brick-and-mortar corporate headquarters or your little office filled with hard-working employees, it can show that no matter its size, your organization is serious and capable. And if a consumer looks at your Facebook page, you want to appear like you’ve given it some thought. Video is a great tool for that.

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Topics: video marketing, video content, social

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