Including a complete transcript (the text version of spoken content in video and audio files) with your video webcast can yield several substantial benefits. Transcripts improve viewer accessibility, boost engagement, and increase online discoverability and search engine optimization (SEO).
Cisco predicts that video will account for nearly 80 percent of global Internet traffic by 2020\. Every day, rafts of video content are vying for favorable rankings on Google, YouTube, and other search engines. Adding search engine optimization (SEO) to your videos is the best way to move up in the ranking. Here are six SEO tips to help your video get in front of the competition.