The Advantages of Some-to-Many Webcasts

Posted by Chris Fasano on Sep 13, 2017 12:01:00 PM

From YouTube to video communications at work and home, streaming video has permeated our lives. Video is increasingly becoming one of the top, if not the preferred, communications mode for businesses of all stripes.

In a survey conducted by Wainhouse Research, about three-fourths (74 percent) of corporate executive respondents said they have watched a live online video event for a business purpose, with 33 percent of all survey participants reporting daily viewership of live online business video. Among those executives using live online business video daily, 60 percent described it as a “very effective” venue for communicating work-related information.

Wainhouse Research went on to explore one of the avenues that organizations are using to put online video to work more effectively: streaming video webcast platforms that feature presenters from multiple locations simultaneously. These multi-location webcasts pull in video feeds from more than one site, transforming the traditional “one-to-many” webcast into a “some-to-many” event.

According to the Wainhouse report, multi-location webcasts provide several advantages for corporate communicators and viewers. The benefits include:

Mitigating video fatigue: No matter how dynamic the presenter, viewers tend to drift after listening to a single speaker for an extended period of time. In a webcast featuring multiple presenters from varied locations, the speakers can rotate every few minutes, an approach that introduces variety to the on-screen look and feel of an event. Such on-screen engagement can encourage viewers to continue watching a webcast for a longer time than might otherwise be the case with a single-feed webcast.

Creating new corporate stars and promoting corporate culture: By showcasing a broader array of executives at different remote sites on in-house webcasts, organizations shine a spotlight on workers who might not have a high profile with employees otherwise. After watching a colleague on a company-wide webcast, more employees are able to put a face with a name when interacting with those executives based in remote work locations.

Spreading the presenter load: While viewers can benefit from a rotating line-up of speakers, presenters themselves stand to gain from webcasts featuring contributors from various locations. Substantial preparation is necessary for presenters expected to speak for a half-hour or more on a single webcast. Spreading the load between three presenters, for example, significantly reduces a speaker’s pre-event commitment to a webcast and is likely to make them more amenable to participating in webcast presentations more frequently.

Integrating varied content creation venues: Business users have demonstrated a propensity to produce webcasts using a range of video capture environments. Exactly half of the organizations surveyed that use video webcasting said the majority of their webcasts originate from conference rooms. Another 21 percent reported that the bulk of their video webcasts originate from desktop webcams, and 20 percent cited theaters and broadcast studios as their primary venue for content creation. Multi-location streaming platforms offer a venue where video from any of these environments can be brought together in a single user interface that can be distributed to viewers at scale.

Additionally, advances in self-service webcasting platforms now make it possible for business users to handle multi-location webcasts themselves, with little to no external technical assistance.

For more about the merits of multi-location webcasting and key findings from the survey, download the [Wainhouse report](

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Topics: Webcast, Video, TalkPoint, One to many video

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