There’s no dispute that streaming video is making a significant impact among enterprises. In fact, many executives believe video can have an even greater impact on day-to-day business communications, according to a recent survey conducted by Wainhouse Research. Seventy-seven percent of the business executives surveyed agreed that “their organization should do more to capitalize on currently available video technologies to enhance communications.”
Streaming video has gained a foothold in our lives, with cameras embedded in laptops, tablets, and the mobile phones in our pockets. It follows that streaming video will continue to play an increasingly important role as a business communications tool. According to a 2015 Wainhouse Research survey of more than 1,500 corporate executives, the majority of them agreed that their organizations should do more to capitalize on video technologies to enhance communications.
One such avenue gathering steam is multi-location, or multipoint, video webcasting. A multi-location webcast pulls video feeds from multiple geographically-dispersed sites into one live webcast distributed on a one-to-many basis. A multipoint webcast can feature several subject matter experts (SMEs) sharing knowledge from wherever they are. Typically, a single video bridge can support three or more video locations.
This “some-to-many” webcast presentation isn’t just a series of talking heads on screen, but is akin to what you see on cable news television. For example, an SME in San Jose, California, appears alongside an SME in Atlanta, Georgia, and an SME in Bangalore, India – all of them presented in the same webcast simultaneously.
Advances in self-service webcasting platforms make it possible for even non tech-savvy users to handle webcasts featuring video feeds from multiple locations.