Physical events such as conferences and tradeshows continue to rank as the number one most effective way to generate B2B leads, according to HubSpot, followed closely by webinars in the number two spot.
Webcasts and webinars are proven lead generators, allowing you to connect with and inspire a highly targeted audience in real time. Analytics collected from registrations, surveys, polls, and viewing activity yield a treasure chest of intelligence for your sales team to follow up on.
Does your company use marketing automation software? Does your company produce webcasts? If yes to both, are you taking advantage of the integration between these two platforms? If not, you may be leaving potentially rich selling opportunities on the table.
Webcasts provide integrated features you can use to capture leads, engage the audience, bolster your brand, and generate revenue at product launches and other live events.