Ignite Executive Communications and Boost Employee Engagement

Posted by Joseph de Leon on Jan 19, 2017 1:52:31 PM

Employees are the best pool of brand ambassadors a company has. It is important to keep employees aligned with company strategy and goals, and they must be informed early about new corporate policies and significant business changes.

It’s beneficial for workers to receive these types of messages directly from executives. Getting high-level company communications from executives forges a connection between employees and upper management, increasing job loyalty and morale. Executive communication also promotes corporate accountability and transparency and helps to ensure that employees share messages externally that are consistent with the company’s vision.

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Topics: corporate communication, corporate transparency, executives

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