As the war for talent gets more heated (along with the economy), the need to engage your employees is more important than ever. It can be a challenge to get everyone together for an all-hands meeting in the modern workplace because of distance and flexible work schedules. In an age where content is “on-demand” in every aspect of their lives, employees are accustomed to accessing information whenever they desire. This can be an advantage to a Human Resources team or Corporate Communications team. One way to leverage technology to the company’s advantage is to create videos that can be accessed by individual employees or by managers to show at team meetings.
In an increasingly video content-driven marketplace, many support reps still rely heavily on fat user manuals and Byzantine knowledge bases to help customers. Video provides a time-saving, cost-efficient, highly effective way to educate and help users.
One need only think about the explosive popularity of YouTube to realize the tremendous impact video is having on consumers. Its impact is equally as great at home and at work, which accounts for the rising number of corporate videos.
A corporate video gives businesses the opportunity to make a human connection with customers and potential customers while greatly extending the company’s online reach. Many businesses are planting corporate videos on their homepages or key landing pages to help people learn about their company, brand, or products.
When it comes to educating and energizing your salesforce, there is no event more pivotal than the annual sales kickoff. This is your opportunity to hold the undivided attention of all your representatives, and ensure that they are up to speed with information about new products, services, company goals, and resources to help them conquer their sales quotas in the coming year.
There is a lot of information for management to communicate and the sales team to absorb.
In today’s fiercely competitive hiring climate, millennials and other tech-savvy job seekers research employer websites like they research consumer brands before making a purchase. They’re looking for reasons why they should apply to a particular company.
They want to know how well they’ll fit with the organization’s culture and core values. Engaging potential candidates on your website is important, but it’s only one facet of recruiting. The onus is on your human resources team to engage potential candidates and promote an authentic employment brand throughout the entire recruitment process.