In an increasingly video content-driven marketplace, many support reps still rely heavily on fat user manuals and Byzantine knowledge bases to help customers. Video provides a time-saving, cost-efficient, highly effective way to educate and help users.
One minute of video can be equivalent to 1.8 million words, according to a study conducted by Forrester Research. Video’s impact and potential reach is unrivaled. Enhancing reach and return on investment (ROI) is why marketing teams are incorporating video webcasting into their event strategies.
If your company is going to be at a tradeshow, for example, webcasting the live event expands your reach from the fixed number of people attending the event to thousands of potential customers online.