Webcasts Add Value in Each Stage of the Customer Buying Cycle

Posted by Chris Fasano on Apr 3, 2017 12:00:00 PM

Above all else, webcasts are a channel for delivering content. According to the Content Marketing Institute, webcasts can build trust among prospective buyers faster than any other medium. Their ability to engage prospective customers through interactivity make well-targeted webcasts an effective tool to help move prospects through the four stages of the customer buying cycle: awareness, consideration, evaluation, and purchase.

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Topics: webcasts, value, buycycle

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