Video helps reinforce employees’ desire for corporate transparency and fosters a feeling among employees of being valued by management. An executive can share company news with expressions and body language that simply cannot be conveyed through text. This authentic communication builds trust among employees, bolstering their emotional connection to the company.
As the steward of your company’s culture and values, the Human Resources function plays a crucial role in engaging and uniting employees. Effective internal communication is vital for success. Layer on a multi-generational, geographically dispersed workforce, and the communication challenges only multiply.
With the swelling popularity of YouTube and video viewing among consumers, it’s not surprising that corporate video usage is rising. Video engages employees like no other medium.