Register for the event below! Taking place on 12/5 10 AM EST
In our increasingly mobile society punctuated by hectic work schedules, on-demand webcasts are extremely popular. In fact, viewership for archived video of events often receives significantly more traffic than live webcasts do.
About [80-90%](http://globalworkplaceanalytics.com/telecommuting-statistics) of people in the U.S. workforce claim they’d like to work from home at least part-time, while around half of the U.S. workforce is made up of jobs that are suitable for remote work. Not only is a large portion of the workforce becoming remote, it’s also mobile, with many employees completing work-related tasks on their mobile devices a few times a day.
When your live webcast is over, you’re sitting on a treasure chest of additional content marketing opportunities. Following are some of the ways you can repurpose elements of your webcast to drive new leads, expand your coverage, and optimize your return on investment.
Self-service webcasting is a great tool for any business. Instead of relying on others to create or host your webcasts for you, you can do it yourself directly on a platform that has all the tools you’ll need. Self-service webcasting is quick, easy, and cost-effective.
Self-service, or do-it-yourself (DIY), webcasting software enables you to set up and host small or large webcasts and webinars by yourself, with little to no technology training or support from IT required.
The world of consulting is fast-paced and on the rise. In 2016, the global consulting market was worth more than [$250 billion](https://www.statista.com/statistics/624426/global-consulting-market-size-by-sector/) and that number will only continue to increase in coming years.
Whether you’re a consultant who works for a large firm or you operate a solo practice, you’ll want to use webcasting to distinguish yourself as an experienced thought leader in your field. Below are some things you’ll want to make sure you do when webcasting, as well as a few things you’ll want to avoid.
ive audio webcasting is a cost-effective alternative to web conferencing, especially if you’re communicating information to a large audience in disparate locations and expecting a high degree of participation.
According to WordStream, video attracts [two to three times](http://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics) as many monthly visitors compared to other types of content. Video content can also help increase organic traffic for a business by [over 150%](http://www.curata.com/blog/content-marketing-trends-2017/).
Webcasts are often perceived as a one-way broadcast, where audience members passively look at their screens as the host does something or talks about something. However, with advances in webcasting technology and trends, your next webcast can be a lot more interactive and engaging for your audience.
Below are tips to follow if you’d like to have a more interactive webcast.