According to [Live Stream](https://livestream.com/blog/live-video-statistics-livestream), 81 percent of internet and mobile audiences watched more live video in 2016 than in 2015\. And that number will only increase in coming years as the global marketplace for live video expands. Professionals from the industries listed below should keep these stats and figures in mind, as they’re the most likely to benefit from hosting live webcasts.
Associations and Nonprofits
With live webcasts, associations and nonprofits can expand their reach even more. They can use live webcasts to conduct fundraisers and membership drives. And they can discuss research and findings relevant to their industries in real time with board members, standard members, and prospects.
Consulting and Coaching
Coaches can be much more effective if they offer coaching sessions live. With live webcasts, they can have large or small audiences and can provide a personal touch. And consultants can use live webcasts to cover customized material for their clients in real time, even if they can’t travel to locations for in-person meetings.
Viewers love tuning into live concerts and conferences. There’s a reason why reality television has been so successful over the past decade. [Eighty-seven percent](https://livestream.com/blog/live-video-statistics-livestream) of viewers would prefer to watch online live video if it meant more behind-the-scenes content than a standard TV broadcast. Also, [67 percent](https://livestream.com/blog/live-video-statistics-livestream) of audiences who watched a livestream event purchased a ticket to a similar event the next time it occurred.
Now scientists and researchers can host live webcasts to cover findings and case studies as well as conduct live clinical trials and experiments. They can also host relevant trainings for safety and regulations in real time, so audience members can ask questions and interact with the material being covered.
News and Journalism
For [56 percent](https://livestream.com/blog/live-video-statistics-livestream) of viewers, breaking news is the type of live video content they watch most often. If you’re a journalist, hosting live webcasts and interviews is no longer optional if you don’t want your audience to begin to rely on your competitors.
Professional Education and Training
Live webcasts offer professional trainers with a great avenue for conducting their trainings and seminars. They can have guest lecturers and host different industry certifications live, while learners ask questions and engage with learning material and one another.
The retail industry can host live webcasts with product demos and interview satisfied customers to build their reputation and land more sales. Clothing lines can host live webcasts from fashion shows or show how things are designed and made. Retailers should remember that four times as many customers have said they would rather watch a video about a product than read about it ([HubSpot](https://blog.hubspot.com/marketing/top-video-marketing-statistics#sm.0001agz8fnm7qcuby3m2fy7vd2qou)). And when customers are watching live video, they can ask questions about the products, which will help retailers build their sales and develop better products.
Travel industry professionals should host live webcasts of what it looks like to visit resorts in tropical locations, what to pack for a weekend getaway, etc. Viewers will get excited to book their next vacation if they can see what certain locations look like in real life.
Even if you don’t see your industry on this list, there are endless benefits to hosting live webcasts that all industries should consider.
TalkPoint is a industry leader in enterprise communication, our award-winning webcasting platform Convey has facilitated with company-wide messaging to Fortune 500 organizations globally for over fifteen years.
To learn more about our platform contact a business development representative here. For more information on webcasting your next online presentation please click below.