Self-service webcasting is a great tool for any business. Instead of relying on others to create or host your webcasts for you, you can do it yourself directly on a platform that has all the tools you’ll need. Self-service webcasting is quick, easy, and cost-effective.
Self-service, or do-it-yourself (DIY), webcasting software enables you to set up and host small or large webcasts and webinars by yourself, with little to no technology training or support from IT required.
The world of consulting is fast-paced and on the rise. In 2016, the global consulting market was worth more than [$250 billion](https://www.statista.com/statistics/624426/global-consulting-market-size-by-sector/) and that number will only continue to increase in coming years.
Whether you’re a consultant who works for a large firm or you operate a solo practice, you’ll want to use webcasting to distinguish yourself as an experienced thought leader in your field. Below are some things you’ll want to make sure you do when webcasting, as well as a few things you’ll want to avoid.
ive audio webcasting is a cost-effective alternative to web conferencing, especially if you’re communicating information to a large audience in disparate locations and expecting a high degree of participation.
According to WordStream, video attracts [two to three times](http://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics) as many monthly visitors compared to other types of content. Video content can also help increase organic traffic for a business by [over 150%](http://www.curata.com/blog/content-marketing-trends-2017/).
Webcasts are often perceived as a one-way broadcast, where audience members passively look at their screens as the host does something or talks about something. However, with advances in webcasting technology and trends, your next webcast can be a lot more interactive and engaging for your audience.
Below are tips to follow if you’d like to have a more interactive webcast.
Chief Financial Officers (CFOs) handle a lot more than a business’ finances, and their time is always in demand. If you want to catch their attention with a webcast, cover something they’ll care about.
Here are a few topics to consider for your next webcast – topics CFOs care about.
Bedtime stories. Scary tales around the campfire. Movies and television. Personal blogs. TED Talks. From childhood, we’re drawn toward stories. We like to hear them, watch them, and tell them. Good storytelling captivates. And it sells – everything from a company’s brand to an unnamed star in the universe.
Very few communications vehicles offer a greater array of engagement opportunities than webcasts do. If your polls, chat, Q&A, and other interactivity efforts aren’t drawing the number of participants you’d like, here are a few pointers that could help bring the numbers up.
Webcasts are a great way to demonstrate thought leadership and centralize communications across an organization or industry. And it takes a lot of time, effort, and moving pieces to host a webcast. Luckily, all that time and effort doesn’t have to be spent in vain.