Video Improves Healthcare Training and Enhances Patient Care

Posted by Chris Fasano on Jan 15, 2018 11:00:00 AM

Hospitals and other healthcare providers are increasingly using video to improve the quality, reach, and cost of internal communications; enhance care team collaboration and knowledge sharing; streamline training and education; and transform communications between caregivers and patients. Following are some of the primary uses of video in the healthcare industry today.

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How Webcasts Can Increase Your Association's Revenue

Posted by Chris Fasano on Jan 10, 2018 9:20:48 AM

There are thousands of associations worldwide. And self-service webcasts offer a great way for them to increase their revenues, with minimal cost and setup time required. 

Listed below are some ways webcasts can increase your association’s revenue.

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Stats You Need to Know About Live-Streaming Video in 2018

Posted by Chris Fasano on Jan 9, 2018 9:51:18 AM

The video streaming market is projected to be worth a whopping [$70 billion](https://www.researchandmarkets.com/research/8xpzlb/video_streaming) by 2021\. And as the video streaming market continues to expand over the next several years, expect live-streaming video to take over online media outlets everywhere.

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Benefits of Self-Service Webcasts for Meeting Planners

Posted by Chris Fasano on Dec 21, 2017 11:10:51 AM

Meeting planners in any industry can benefit from self-service webcasting. Self-service webcasts are easy to use from anywhere at any time. Here are some of the benefits meeting planners will enjoy when they use self-service webcasts.

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Video Tops the List of Internal Communication Trends

Posted by Chris Fasano on Dec 20, 2017 10:15:05 AM

As more and more technology-savvy Millennials move into management positions and Generation Z enters the workforce, big shifts in office dynamics and communications will continue throughout the next five or more years.

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Topics: Video, TalkPoint

How the Publishing Industry Can Use Webcasts for More Revenue

Posted by Chris Fasano on Dec 19, 2017 10:07:40 AM

At first it may not seem as though video webcasts would benefit an industry based solely on writing, but they can. Below are ways the publishing industry can use webcasts to generate more revenue.

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Topics: TalkPoint, Publishing

Dos and Don'ts for Webcasts Used in Corporate Communications

Posted by Chris Fasano on Dec 13, 2017 10:01:00 AM

Webcasts offer a more engaging way to touch base with your internal and external stakeholders. But if they’re not handled the right way, you may not get the highest possible return on your investment. Below are some dos and don’ts to remember when using webcasts for your corporate communications.

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Topics: TalkPoint, CorpComm

Are You Making the Most Out of Collaborative Video Webcasts?

Posted by Chris Fasano on Dec 12, 2017 9:34:07 AM

Video is the centerpiece of enterprise collaboration and convenient, efficient information sharing. No other medium can simultaneously:

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Topics: Video, TalkPoint, collaboration

How to Make Video a Profit Center for Your Internal Organization

Posted by Chris Fasano on Dec 11, 2017 2:08:09 PM

There are many moving pieces to consider when creating, managing, and sharing internal video content for your business. Here’s how to make video a profit center for your organization. 

Build a Strategy that Involves Your Entire Organization

Video should be viewed as a capability across your entire organization, rather than a siloed solution for individual departments to own. To start seeing higher returns on investment for the videos you create, you’ll first need to get everyone across your organization on board to use video. Talk to each department (IT, HR, L&D, Operations, etc.) individually about what organizational goals they’re trying to achieve, and build your video strategy around that. This is the only way they’ll ever fully understand why they need to use video in the first place. Come up with a central strategy that every department can benefit from regarding how video content will be created, how it will be distributed, how and where it will be stored, and how it will be consumed.

Understand Specific Business Video Use Cases

Your video strategy should span the entire organization so everyone is on the same page. But each department still needs its own profit-deriving case for creating or sharing video if it wants executive buy-in, and for people across the organization to actually consume videos.

For example, sales teams can create or use product demo videos or other video sales collateral while they’re in the field talking with customers or even while they’re talking on the phone with customers. Customers are more likely to buy a product if they understand how to use it and if the information is delivered in a compelling way, especially through video. Customer service representatives can also view those sales videos to understand how to use the product. When customers are satisfied with service, it increases the likelihood they’ll remain customers after the phone call. And human resources can use videos to recruit and retain top talent, increasing an organization’s productivity and effectiveness and thereby increasing the organization’s profits. 

Keep Video Content in a Central Location for Continued Collaboration and Innovation

Once you’ve created compelling content centered on specific business use cases, you’ll need to store it all in a central location that everyone inside your organization can access. You never know how Joe from the marketing department will want to use a video about a new product that was developed by the engineering team. Allowing internal teams to collaborate, share, and discuss video content is the best way to boost innovation and profits across your organization. For more robust value, integrate compelling external content (e.g., industry news, product videos) as well. And ensure all internal and external content is hosted in a location that employees are already using instead of forcing them to adopt a new application they can’t use for anything else.

Ultimately, the best way to make video a profit center for your internal organization is to:

* Come up with a smart video strategy that spans the organization.
* Help individual departments develop their own specific use cases that will generate profits or yield high returns on investment.
* Encourage video sharing and collaboration across the organization by keeping all video content in one place that’s convenient for everyone.

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Topics: TalkPoint

Webinars Rank High in B2B Lead Generation

Posted by Chris Fasano on Dec 4, 2017 11:22:12 AM

Physical events such as conferences and tradeshows continue to rank as the number one most effective way to generate B2B leads, according to HubSpot, followed closely by webinars in the number two spot.

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Topics: TalkPoint, lead generation

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